One of the most respected individuals working in the direct response television advertising industry is Jim Ballas. He is roundly respected as one of the veterans of the industry. He has been involved in DRTV almost since that industry has existed

Jim Ballas is one of the most exceptional salesmen working in television today. He has a cool, calm, composure in front of the camera that is basically unrivaled. He is the CEO of the nation’s leading direct response television advertisement company, Spotlauncher, because of this drive for excellence. His ability to keep it together in front of a camera is almost legendary, but he is now behind the camera and behind the desk—making the executive decisions.

The industry of direct response television advertisements is as competitive as any other, and that means there is a great deal of innovation involved on all sides. The pitchmen that attend trade shows and work the boardwalks demonstrating products to prospective customers represent one, very successful, school of sales and marketing. Jim Ballas, while he respects that school, utilizes his own unique methods, which are informed by his background in acting and sales.

Ballas’ acting career began when he was “discovered” at a hotel swimming pool. If that sounds unrealistic to you, you are not alone—I think it sounds like a corny movie. Jim was given the opportunity to act in a locally-produced commercial about nationally-renown theme park Bush Gardens and the brand new water park nearby, Adventure Island. With this good start, Mr. Ballas was able to work in the acting and modeling fields for a couple of years. This time in these industries allowed Jim to become quite comfortable behind the camera—an attribute which would aid him greatly in the coming years.

Jim Ballas is an exceptional salesman who has a high level of comfort on camera. This makes him tailor-made for direct response television advertisements. He is now CEO of a DRTV company called Spotlauncher, considered by many to be one of the leaders in the industry.

Additional Resources:

Jim Ballas :: Listed on 800review.com

Jim Ballas :: Article on 4worklife.com

Jim Ballas :: Information on Incprofile.com

Jim Ballas :: Article on Review-inc.com

Jim Ballas :: Listed on Betaflow.com